As the industry leader in gas/hybrid technology vehicle sales, the strategy of the Toyota Motor Company was to have a hybrid version of its entire model lineup available within ten years. But, as this article in the NY Times reports, the rush ahead by other industry players is dictating a modification to this strategy.
As the articles states, Toyota now plans to bring a plug-in hybrid-electric vehicle to market next month (limited to corporate and government fleets for now, they say). After a test period which will allow for the processing of feedback (I wonder if they realized the pun?) from these customers, "several tens of thousands" of the plug-ins are planned to be available for general distribution by late 2011. Clearly, by accelerating its foray into this alternative to its current alternative-fuel vehicles, Toyota is signaling its intention to be prepared to supply whichever new technologies the marketplace determines are viable. And as always, we at Williams will be right there with them - on the cutting edge, and moving you forward!
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